Attitude Strength

What it measures

Four semantic differential items assess the importance, personal relevance, certainty, and cognitive elaboration associated with a person's attitude toward a target object.

Response format

11-point semantic differential (0=not at all, 10=extremely)

Scale items

• not at all important / extremely important
• not at all self-relevant / extremely self-relevant
• not certain at all / extremely certain
• have not thought about it at all / have thought about it a great deal

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Priester et al. (2004); alpha of .92 reported. Response scale runs from 0 to 10 (11 points). Items reflect the cognitive strength dimensions central to the A2SC2 model of attitude-behaviour linkage.

Citation

Priester, J. R., Nayakankuppam, D., Fleming, M. A., & Godek, J. (2004). The A2SC2 model: The influence of attitudes and attitude strength on consideration and choice. Journal of Consumer Research, 30(4), 574–587.

Keywords