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Attitude Strength

ASTRStrength and centrality of a person's attitude toward an object
4 items 2004 α .92 Free Priester, J. R., Nayakankuppam, D., Fleming, M. A., & Godek, J.

What it measures

Four semantic differential items assess the importance, personal relevance, certainty, and cognitive elaboration associated with a person's attitude toward a target object.

Citation

Priester, J. R., Nayakankuppam, D., Fleming, M. A., & Godek, J. (2004). The A2SC2 model: The influence of attitudes and attitude strength on consideration and choice. Journal of Consumer Research, 30(4), 574–587.

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