Decision Comfort

DCEmotional Well-Being With Respect to a Choice Made

5 items 2016 α 0.89–0.94 Free Parker, J.R., Lehmann, D.R., & Xie, Y.

What it measures

Assesses the degree of emotional ease and well-being a person experiences in relation to a choice they have made or are contemplating. Two versions exist: a comparative form (evaluating option X relative to option Y) and a non-comparative form (evaluating a single option). The non-comparative version is recommended as more sensitive. One item is reverse-scored.

Representative items

I am comfortable with choosing X [over Y].
I feel good about choosing X [over Y].
I am experiencing negative emotions about choosing X [over Y]. (r)
Whether or not it is 'the best choice,' I am okay with choosing X [over Y].

Citation

Parker, J.R., Lehmann, D.R., & Xie, Y. (2016). Decision comfort. Journal of Consumer Research, 43(1), 113–133.

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