Five items assess which of two informational cues — sales volume or remaining stock — consumers regard as the more diagnostic basis for evaluating competing products. Developed for a supplementary study appended to Study 1, in which MTurk participants were presented with two identically priced books differing only in their sales and stock-level figures.
He, Y., & Oppewal, H. (2018). See how much we've sold already! Effects of displaying sales and stock level information on consumers' online product choices. Journal of Retailing, 94(1), 45–57.
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