Home Furniture Visualization Ease

What it measures

Six items capture how readily a consumer could picture furniture items fitting together and appearing in a home setting while browsing an online catalogue. Developed for a simulated online shopping task in which MTurk participants were asked to select furniture from a catalogue, with some items referencing catalogue pages.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• I could easily imagine how the pieces shown on each page would look in a house.
• I could visualize how the items shown would fit together in a house.
• I could visualize how the items shown on each page would look in a house.
• I could easily imagine how this furniture would look in a house.
• Showing the grouping of items made it easy for me to visualize how they would look in a house.
• I could easily picture these items in a house.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Several items refer to 'pages' of the catalogue used in the original study. When the context differs (e.g., a physical showroom or a different display format), item wording should be adjusted accordingly; pretesting is recommended if substantial rewording is required.

Citation

Sarantopoulos, P., Theotokis, A., Pramatari, K., & Roggeveen, A. L. (2019). The impact of a complement-based assortment organization on purchases. Journal of Marketing Research, 56(3), 459–478.

Keywords