Six items capture how readily a consumer could picture furniture items fitting together and appearing in a home setting while browsing an online catalogue. Developed for a simulated online shopping task in which MTurk participants were asked to select furniture from a catalogue, with some items referencing catalogue pages.
Sarantopoulos, P., Theotokis, A., Pramatari, K., & Roggeveen, A. L. (2019). The impact of a complement-based assortment organization on purchases. Journal of Marketing Research, 56(3), 459–478.
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