Measures the stable general propensity to trust others and institutions — disposition to trust as a personality-like individual difference that shapes initial trust in unfamiliar people, brands, websites, and organisations. Trusting Stance captures a pragmatic willingness to depend on others as a general life strategy. Faith in Humanity captures the positive belief that most people are fundamentally well-intentioned and trustworthy. Dispositional trust is the primary predictor of initial trust in new relationships when no prior experience exists — it is particularly important in e-commerce, digital service, AI, and brand contexts where consumers encounter unfamiliar providers. Higher dispositional trust predicts faster adoption of new technologies, greater willingness to share personal data, and lower perceived risk in first-time purchases. As AI-mediated services proliferate, dispositional trust has become increasingly central to technology adoption and digital consumer behaviour research.
McKnight, D.H., Cummings, L.L., & Chervany, N.L. (1998). Initial trust formation in new organizational relationships. Academy of Management Review, 23(3), 473–490.
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