New Involvement Profile

What it measures

The NIP is a balanced adaptation of Laurent and Kapferer's (1985) Consumer Involvement Profiles (CIP), developed to address the original CIP's unequal facet item counts (particularly the two-item Sign Value facet). Jain and Srinivasan (1990) retained the five CIP facets but operationalised each with exactly three items, yielding a 15-item instrument with a balanced 3x5 factorial structure. Their empirical assessment compared the NIP against PII, CIP, and PDI across multiple product categories. Particularly suited to studies requiring balanced factorial comparison of involvement facets, or when Sign Value is theoretically important.

Representative items

• This product is personally important to me. (Importance)
• I get pleasure from shopping for this product. (Pleasure)
• The [product] you buy says something about you as a person. (Sign Value)
• Making a poor choice of [product] would be a serious mistake for me. (Risk Importance)
• I often feel unsure which [product] to buy. (Risk Probability)

Citation

Jain, K., & Srinivasan, N. (1990). An empirical assessment of multiple operationalizations of involvement. Advances in Consumer Research, 17, 594–602.