The NIP is a balanced adaptation of Laurent and Kapferer's (1985) Consumer Involvement Profiles (CIP), developed to address the original CIP's unequal facet item counts (particularly the two-item Sign Value facet). Jain and Srinivasan (1990) retained the five CIP facets but operationalised each with exactly three items, yielding a 15-item instrument with a balanced 3x5 factorial structure. Their empirical assessment compared the NIP against PII, CIP, and PDI across multiple product categories. Particularly suited to studies requiring balanced factorial comparison of involvement facets, or when Sign Value is theoretically important.
5-point Likert (1=strongly disagree to 5=strongly agree); five facet subscales (3 items each) scored separately
Importance (3 items): subjective relevance and significance of the product class. 5-point Likert.
Pleasure (3 items): hedonic enjoyment derived from buying in the product class. 5-point Likert.
Sign Value (3 items): degree to which product or brand choice communicates consumer identity. 5-point Likert.
Risk Importance (3 items): perceived seriousness of consequences from making a wrong choice. 5-point Likert.
Risk Probability (3 items): perceived likelihood of selecting a suboptimal product or brand. 5-point Likert.
Full scale items shown. Always cite the original source when using this scale in research.
Do not sum facets into a total score. Substitute the target product class for '[product]' throughout. Validated with North American student samples; verify factor structure in non-student or non-Western samples.
Jain, K., & Srinivasan, N. (1990). An empirical assessment of multiple operationalizations of involvement. Advances in Consumer Research, 17, 594–602.
Free access to 2455+ psychometric scales at PsychScales