This scale measures how satisfying, likeable, and purchase-worthy a consumer finds a product alternative once they know its third-party rating. Davis (2023) used it across several shopping-simulation studies in which participants viewed a rated product and evaluated it before deciding whether to buy.
7-point scale (e.g., not very likely at all (1) to very likely (7))
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was consistently high across the four administrations, ranging from α = .918 to .936 (Davis 2023, p. 1086; Web Appendix pp. 31, 38, 46). A factor analysis in Study 4 supported the scale's convergent and discriminant validity relative to a separate three-item measure of perceived attribute differences. The blanks should be filled with a generic product name (e.g., coffeemaker, television, electric car).
Davis, Derick F. (2023), "Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments," Journal of Consumer Research, 49 (6), 1074-1094.
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