A three-item, seven-point bi-polar scale measuring how appropriate a respondent considers a specific unit of time to be when expressing a warranty for a given product category. Each item contains two blanks: the first for the product category (e.g., cell phones) and the second for the time unit being evaluated (e.g., years, months). Developed as a manipulation check in Study 4 of a multi-study investigation demonstrating that consumers have preset or default units for expressing product attributes, and that expressing attributes in these default units produces more favourable product evaluations. The scale confirmed that participants perceived the tested warranty time unit as appropriate or inappropriate as intended, supporting the validity of the unit manipulation.
Lembregts, C., & Pandelaere, M. (2013). Are all units created equal? The effect of default units on product evaluations. Journal of Consumer Research, 39(6), 1275-1289.
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