A three-item semantic differential scale measuring how long-lasting and resilient a particular physical object is judged to be. Used in the context of evaluating product attributes after exposure to advertising. Most appropriate for tangible goods (e.g., furniture, electronics) rather than intangible entities.
9-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Scale was used after participants viewed ads for a sofa featuring logos that varied in shape. Participants were not given explicit instructions but were clearly rating the advertised product. Not validated for use with intangible objects such as emotions or relationships.
Jiang, Y., Gorn, G.J., Galli, M., & Chattopadhyay, A. (2016). Does your company have the right logo? How and why circular- and angular-logo shapes influence brand attribute judgments. Journal of Consumer Research, 42(5), 709–726.
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