A three-item semantic differential scale measuring how long-lasting and resilient a particular physical object is judged to be. Used in the context of evaluating product attributes after exposure to advertising. Most appropriate for tangible goods (e.g., furniture, electronics) rather than intangible entities.
Jiang, Y., Gorn, G.J., Galli, M., & Chattopadhyay, A. (2016). Does your company have the right logo? How and why circular- and angular-logo shapes influence brand attribute judgments. Journal of Consumer Research, 42(5), 709–726.
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