Product Personal Benefits Perception

What it measures

This scale captures how much a consumer believes a product offers them greater personal advantages than comparable alternatives. Lee and Winterich (2022) used a shorter two-item version in one study and a longer three-item version in three others to test how price can signal entitlement to purchase.

Response format

7-point scale (not at all (1) to very much (7)); stem varies by item

Scale items

• Purchasing this ___ provides personal benefits to me.
• This ___ has more benefits compared to similar products.
• The personal benefits of the ___ are important to me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The three-item version was reliable in Study 4 (α = .92; Lee and Winterich 2022, p. 1150). The two-item version used in Study 2 correlated at r = .62 (p. 1147), equivalent to α ≈ .77 using the Spearman-Brown formula (2r/(1+r)), below the .80 threshold; alphas for Studies 5 and 6 were not reported. Validity was not separately discussed. The blank should be filled with the focal product or service; the third item was not used in Study 2.

Citation

Lee, Saerom and Karen Page Winterich (2022), "The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products," Journal of Marketing Research, 59 (6), 1141-1160.

Keywords

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