Advice Suitability
ASAdvice Suitability
6 items
2007
α .87
Free
Gershoff, A. D., & Mukhopadhyay, A.
What it measures
A multiple-item Likert-type scale designed to measure the expressed likelihood that a person would accept the opinion and selection of another person with respect to a particular product choice.
Response format
7-point scale
Scale items
- How likely is it that you would accept __________’s advice about __________ in the future?
- How likely is it that __________’s future advice about __________ would be useful to you?
- How likely is it that __________’s future opinions about __________ will be informative to you?
- How likely is it that you would allow __________ to choose an __________ for you in the future?
- How likely is it that you would be confident in accepting __________’s advice about __________ in the
- How well do you feel __________ would understand the reasons why you rated the __________ the way you
Full scale items shown. Always cite the original source when using this scale in research.
Citation
Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhyay (2007), “Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation,” Journal of Consumer Research, 33 (4), 499-505.