A multiple-item Likert-type scale designed to measure the expressed likelihood that a person would accept the opinion and selection of another person with respect to a particular product choice.
Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhyay (2007), “Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation,” Journal of Consumer Research, 33 (4), 499-505.
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