PSYCHOMETRICSCALES.COM

Choice Confidence

CCChoice Confidence
3 items 2007 α .91 Free Heitmann, M. D., & Herrmann, A.

What it measures

A three-item likert scale designed to measure the degree to which a person is sure that, during a recent purchase experience, the product that was selected met his/her needs.

Citation

Heitmann, Mark, Donald R. Lehmann, and Andreas Herrmann (2007), “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, 44 (2), 234-250.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales