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Elaboration on Potential Outcomes (Positive Focus)

EOPOElaboration on Potential Outcomes (Positive Focus)
3 items 2008 α .82 Free Nenkov, G. Y., Inman, J. J., & Hulland, J.

What it measures

A three-item likert scale designed to measure the tendency for a person to assume the best will happen and concentrate more on the positive consequences of decisions rather than the negative.

Citation

Nenkov, G. Y., Inman, J. J., & Hulland, J. (2008). Considering the future: The conceptualization and measurement of elaboration on potential outcomes. Journal of Consumer Research, 35(1), 126–141.

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