Donor Motivation (Self-Expression)

What it measures

A six-item scale measuring donor motivation.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• be my voluntary choice.
• reflect the type of person that I am.
• represent the kind of activity I often think about.
• be an important priority for me.
• represent "who I am."
• be a natural thing for me to do.
• The first blank should specify an amount of time or money and the second blank should indicate the cause or focal charity. As used by Reed, Aquino, and Levy

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Mogilner, Cassie and Jennifer Aaker (2009), "The Time vs.

Keywords