Evaluation Similarity

Name: Evaluation Similarity
Published: 2007
License: https://psychometricscales.com/methodology.html

ESEvaluation Similarity

5 items 2007 α .83 Free Gershoff, A. D., & Mukhopadhyay, A.

What it measures

A three-item Likert-type scale designed to measure the degree to which a person believes that another person (specified) has similar "taste" and judgment in evaluating a certain object.

Response format

7-point scale

Scale items

In general, how likely is it that you and __________ have the same tastes in __________?
How likely is it that you and __________ evaluate __________ in the same way?
How likely is it that you and __________ assess __________ using the same criteria?
How similar do you think your tastes for __________ will be to __________'s tastes?
In general, how likely is it that you and __________ would give the same ratings to __________?

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhyay (2007), “Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation,” Journal of Consumer Research, 33 (4), 499-505.

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Keywords

#decisionmaking

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