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Evaluation Similarity

ESEvaluation Similarity
5 items 2007 α .83 Free Gershoff, A. D., & Mukhopadhyay, A.

What it measures

A three-item Likert-type scale designed to measure the degree to which a person believes that another person (specified) has similar "taste" and judgment in evaluating a certain object.

Citation

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhyay (2007), “Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation,” Journal of Consumer Research, 33 (4), 499-505.

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