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Elaboration on Potential Outcomes (Negative Focus)

EOPOElaboration on Potential Outcomes (Negative Focus)
4 items 2008 α .80 Free Nenkov, G. Y., Inman, J. J., & Hulland, J.

What it measures

A four-item likert scale designed to measure the degree to which a person is fixated on the negative consequences of his/her decisions rather than the positive.

Citation

Nenkov, G. Y., Inman, J. J., & Hulland, J. (2008). Considering the future: The conceptualization and measurement of elaboration on potential outcomes. Journal of Consumer Research, 35(1), 126–141.

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