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Involvement in the Purchase Decision

IITPInvolvement in the Purchase Decision
3 items 2007 α .80 Free Kim, J., & Morris, J. D.

What it measures

A three-item Likert-type scale designed to measure a consumer's level of concern about the consequences of the choice being made in a particular purchase decision.

Citation

Kim, J., & Morris, J. D. (2007). The power of affective response and cognitive structure in product-trial attitude formation. Journal of Advertising, 36(1), 95–106.

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