Product Evaluation (Food)

What it measures

A multiple-item likert scale designed to measure a person's attitude about a food or beverage with the emphasis of the assessment being on taste and smell.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• good taste
• pleasant taste
• great taste
• good aroma
• pleasant aroma
• great aroma
• flavorsome
• great flavor

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Allen, Michael W., Richa Gupta, and Arnaud Monnier (2008), “The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation,” Journal of Consumer Research, 35 (2), 294-308.

Keywords