PSYCHOMETRICSCALES.COM

Product Evaluation (Food)

PEProduct Evaluation (Food)
8 items 2008 α .95 Free Allen, M. W., & Monnier, A.

What it measures

A multiple-item likert scale designed to measure a person's attitude about a food or beverage with the emphasis of the assessment being on taste and smell.

Citation

Allen, Michael W., Richa Gupta, and Arnaud Monnier (2008), “The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation,” Journal of Consumer Research, 35 (2), 294-308.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales