Reactance

What it measures

A three-item Likert-type scale designed to measure a person's motivation to pursue a limited option with greater determination than he/she otherwise would have.

Response format

9-point scale

Scale items

• To what extent did this situation force you to choose a particular alternative?
• To what extent did the situation restrict your ability to make a free and independent decision?
• To what extent did the situation trigger a sense of resistance in you?

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Abendroth, Lisa J. and Kristin Diehl (2006), “Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time,” Journal of Consumer Research, 33 (December), 342-351.

Keywords