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Satisfaction with Company (Anticipated)

SWCSatisfaction with Company (Anticipated)
5 items 1994 α .92 Free Gotlieb, J. B., & Brown, S. W.

What it measures

A four-item likert scale designed to measure the degree to which a person who has recently bought a product from a company expects that he/she will be satisfied with the decision.

Citation

Gotlieb, Jerry B., Dhruv Grewal, and Stephen W. Brown (1994), “Consumer Satisfaction and Perceived Quality: Complementary or Divergent Constructs?” Journal of Applied Psychology, 79 (6), 875–885.

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