Self-Regulatory Focus (Prevention)
SRFA person's chronic tendency to use an avoidance strategy to attain goals
6 items
2009
α .86
Free
Arnold, M. J., & Reynolds, K. E.
What it measures
A multiple-item Likert-type scale designed to measure a person's chronic tendency to use an avoidance strategy to attain goals.
Response format
7-point Likert scale
Scale items
- Growing up, would you ever “cross the line” by doing things that your parents would not tolerate? (r)
- Did you get on your parents' nerves often when you were growing up? (r)
- How often did you obey rules and regulations that were established by your parents?
- Growing up, did you ever act in ways that your parents thought were objectionable? (r)
- Not being careful enough has gotten me into trouble at times. (r)
- Do you find that there are things that you have not thought about when you make choices? (r)
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Internal consistency (alpha = .86) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.
Citation
Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.