Taste Evaluation

What it measures

A multiple-item semantic scale designed to measure a person’s evaluation of the taste of something, particularly a beverage.

Response format

7-point semantic differential

Scale items

• Unappealing / appealing
• Tasteless / tasty
• Undesirable / desirable
• Low quality / high quality
• Uninterested in trying / interested in trying
• Unsatisfying / satisfying
• Not refreshing / refreshing

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Meyers-Levy, Joan and Alice M. Tybout (1989), “Schema Congruity as a Basis for Product Evaluation,” Journal of Consumer Research, 16 (June), 39-54.

Keywords