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Taste Evaluation

TEA person’s evaluation of the taste of something, particularly a beverage
7 items 1989 α .97 Free Tybout, A. M.

What it measures

A multiple-item semantic scale designed to measure a person’s evaluation of the taste of something, particularly a beverage.

Citation

Meyers-Levy, Joan and Alice M. Tybout (1989), “Schema Congruity as a Basis for Product Evaluation,” Journal of Consumer Research, 16 (June), 39-54.

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