Involvement in the Task (Processing Effort)

IITTThe cognitive effort a person believes was expended in processing a message or a decision

4 items 2006 α .91 Free Chow, C. W.

What it measures

A multiple-item Likert-type scale designed to measure the cognitive effort a person believes was expended in processing a message or a decision.

Citation

Chow, Cheris W.C. and Chung-Leung Luk (2006), “Effects of Comparative Advertising in High- and Low-Cognitive Elaboration Conditions,” Journal of Advertising, 35 (Summer), 55-67.

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