Purchase Importance

What it measures

The scale captures how important a particular purchase feels to a consumer, relevant to research on decision significance and purchase involvement.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• How much will you care about this purchase decision? not at all / very much
• How important is this purchase to you? not at all important / very important
• How engaged will you be in this purchase decision? not at all / very much

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Dai, Chan, and Mogilner (2020), who appear to have created the scale themselves; used across three studies. Reliability was good to strong (α = .82–.90). Validity wasn't separately assessed.

Citation

Dai, H., Chan, C., & Mogilner, C. (2020). People Rely Less on Consumer Reviews for Experiential than Material Purchases. Journal of Consumer Research, 46(6), 1052-1075.

Keywords