Purchase Importance
Purchase Importance
3 items
2020
α 0.82-0.90
Free
Dai, H., Chan, C., & Mogilner, C.
What it measures
How much weight does a decision carry? Three items measure perceived stakes of a specific purchase.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- How much will you care about this purchase decision? not at all / very much
- How important is this purchase to you? not at all important / very important
- How engaged will you be in this purchase decision? not at all / very much
Citation
Dai, H., Chan, C., & Mogilner, C. (2020). People Rely Less on Consumer Reviews for Experiential than Material Purchases. Journal of Consumer Research, 46(6), 1052-1075.
Keywords
purchase importanceinvolvementdecision making