Preference for Moderation

What it measures

Some people gravitate toward extremes; others deliberately avoid them. Eight items identify which type someone is.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• Avoid excess. Let moderation be your guide.
• Too much of a good thing is a bad thing.
• Moderation in all things is ideal.
• Too fast is as bad as too slow.
• If one oversteps the bounds of moderation, the greatest pleasures cease to please.

Citation

Drolet, A., Luce, M.F., Jiang, L., Rossi, B.C., & Hastie, R. (2021). The Preference for Moderation Scale. Journal of Consumer Research, 47(6), 831–854.

Keywords