Anticipated Task-Switching Disruption

Anticipated Task-Switching Disruption
4 items 2022 α 0.80-0.90 Free Woolley, K. & Sharif, M.A.

What it measures

The scale measures which of two candidate tasks a person believes would be more disruptive to their current mood and require more mental energy to begin. Woolley and Sharif (2022) used it in two studies; its source was not identified.

Response format

9-point comparative scale (task A (1), both (5), task B (9))

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was α = .90 in Study 3 (n = 1,016, MTurk) and α = .80 in Study 4b (n = 811, Prolific) (Woolley and Sharif 2022, pp. 459, 461). Validity was not separately discussed. Respondents choose between two named tasks (e.g., a music video versus a word search) using a bipolar comparative response format.

Citation

Woolley, Kaitlin and Marissa A. Sharif (2022), "Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption," Journal of Marketing Research, 59 (3), 453–471.

Find on Google Scholar

Keywords

#taskswitching#mentaldisruption#decisionmaking#mediaconsumption

More Consumer Decision Making scales

Browse all 233 Consumer Decision Making scales →
View & search this scale interactively →

Free access to 2500+ psychometric scales at PsychScales