New Information Affecting the Decision

What it measures

Did the conversation actually add anything new? Three items check whether genuinely new facts were introduced, versus a repeat of what was already known.

Response Format

7-point Likert

Representative items

• The _____ presented new information during our conversation.
• The _____ provided facts that I had not already discovered.
• The _____ offered useful information that went beyond my prior research.

Citation

Hochstein, B., Bolander, W., Christenson, B., Pratt, A.B., & Reynolds, K. (2021). An Investigation of Consumer Subjective Knowledge in Frontline Interactions. Journal of Retailing, 97(3), 336-346.

Keywords