Maximizing (Decision Difficulty)

What it measures

For some shoppers, every choice is a struggle. Four items measure how often decision-making itself feels difficult.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I often find it difficult to shop for a gift for a friend.
• When shopping, I have a hard time finding clothing that I really love.
• Renting movies is really difficult. I'm always struggling to pick the best one.
• I find that writing is very difficult, even if it's just writing an email to a friend, because it's so hard to word things just right. I often do several drafts of even simple things.

Citation

Ross, G.R., Meloy, M.G., & Bolton, L.E. (2021). Disorder and Downsizing. Journal of Consumer Research, 47(6), 959–977.

Keywords