Nutrition Involvement

What it measures

Five items on a nine-point scale gauge how central nutrition facts are to someone's everyday food choices.

Response Format

9-point Likert (1=strongly disagree, 9=strongly agree)

Representative items

• I actively seek out nutrition information.
• I pay close attention to nutrition information.
• I ignore nutrition information.
• Calorie levels influence what I eat.
• It is important to me that nutrition information is available.

Citation

Chandon, P., & Wansink, B. (2007). Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation. Journal of Marketing Research, 44(1), 84-99.

Keywords