Nutrition Involvement

What it measures

The scale captures how personally invested a consumer is in nutrition and healthy eating, relevant to research on food choice and calorie estimation.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• I actively seek out nutrition information.
• I pay close attention to nutrition information.
• I ignore nutrition information.
• Calorie levels influence what I eat.
• It is important to me that nutrition information is available.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Woolley and Liu (2021) appear to have drawn ideas and phrasing from an earlier scale by Chandon and Wansink (2007), though it wasn't directly cited as adapted from that source. Used with MTurk participants, it showed strong reliability (α = .92). Validity wasn't separately assessed.

Citation

Woolley, Kaitlin and Peggy J. Liu (2021), "How You Estimate Calories Matters: Calorie Estimation Reversals," Journal of Consumer Research, 48 (1), 147-168.

Keywords