A three-item scale capturing the intuitive belief that eating healthily costs more than eating unhealthily—that healthy foods carry a price premium over unhealthy alternatives. Developed to operationalise the 'healthy = expensive' lay theory studied in the context of dietary decision-making.
Haws, K.L., Reczek, R.W., & Sample, K.L. (2017). Healthy diets make empty wallets: The healthy = expensive intuition. Journal of Consumer Research, 43(6), 992–1007.
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