Food Involvement Scale

What it measures

Measures the degree of importance food has in a person's life — encompassing interest in cooking and preparing food, enjoyment of eating, use of food as a social vehicle, and food-related centrality. High food involvement predicts engagement with food labelling, organic and premium food purchase, and food tourism. Widely used in food marketing, nutrition, and hospitality research.

Representative items

• I love to cook.
• I love to eat.
• Food is one of the greatest pleasures in my life.
• I look forward to mealtimes.
• Food plays an important role in my life.

Citation

Bell, R., & Marshall, D.W. (2003). The construct of food involvement in behavioral research: Scale development and validation. Appetite, 40(3), 235–244.