A four-item scale measuring how easily a consumer can use the information displayed on food packaging to determine whether a product is healthy or unhealthy. Captures both clarity and confidence in health-related processing fluency from front-of-pack labelling.
Newman, C.L., Howlett, E., & Burton, S. (2016). Effects of objective and evaluative front-of-package cues on food evaluation and choice: The moderating influence of comparative and noncomparative processing contexts. Journal of Consumer Research, 42(5), 749–766.
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