A six-item scale measuring how organised, coherent, and easy to process an advertisement is perceived to be. Captures both comprehension ease and a subjective sense of 'feeling right' when viewing the ad. Although developed for advertising, the scale is adaptable to other stimuli such as websites, presentations, or product packaging.
Yan, D. (2016). Numbers are gendered: The role of numerical precision. Journal of Consumer Research, 43(2), 303–316.
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