A six-item semantic differential scale assessing both the ease and the pleasantness of reading and mentally processing a piece of written text. Items pair difficulty/ease and unpleasantness/pleasantness across three cognitive dimensions: reading, processing, and understanding.
Hildebrand, D., DeMotta, Y., Sen, S., & Valenzuela, A. (2017). Consumer responses to corporate social responsibility (CSR) contribution type. Journal of Consumer Research, 44(4), 738–758.
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