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Written Information Processing Fluency

WIPFEase and Pleasantness of Processing Written Material
6 items 2017 α 0.91 Free Hildebrand, D., DeMotta, Y., Sen, S., & Valenzuela, A.

What it measures

A six-item semantic differential scale assessing both the ease and the pleasantness of reading and mentally processing a piece of written text. Items pair difficulty/ease and unpleasantness/pleasantness across three cognitive dimensions: reading, processing, and understanding.

Citation

Hildebrand, D., DeMotta, Y., Sen, S., & Valenzuela, A. (2017). Consumer responses to corporate social responsibility (CSR) contribution type. Journal of Consumer Research, 44(4), 738–758.

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