Measures the extent to which a person used two or more media simultaneously during a specific situation, rather than sequentially. Originally developed in the context of 'multiscreening' research — where participants used a television and a second screen at the same time. Adapted from a computer multitasking scale by Adler and Benbunan-Fich (2012). Item 3 is reverse-scored. Validated with 182 undergraduate participants at the University of Amsterdam. The introductory phrase should be modified to match the specific media environment being studied.
Segijn, C.M., Voorveld, H.A.M., & Smit, E.G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391–402.
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