Importance of Product Quantity in the Package (Maximizing)

What it measures

Some shoppers chase the biggest possible haul from a package; four items measure how strongly that maximizing instinct shows up.

Response Format

9-point Likert (1=strongly disagree, 9=strongly agree)

Representative items

• Maximizing the product quantity I can get from a product package.
• Getting a product that looks like it offers the greatest amount that I can get.
• Buying a product package that holds the largest amount that I can get.
• Buying more than enough supply of the product so that it lasts a very long time.

Citation

Sharma, N., & Romero, M. (2020). Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences. Journal of Advertising, 49(2), 165-184.

Keywords