Product Need

What it measures

The scale measures how much a consumer feels they need a product, a core driver of purchase motivation and urgency.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I can use this product.
• Thinking about the upcoming weeks, I need the product.
• I really need the product.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Schlager, de Bellis, and Hoegg (2020), who used the scale with US MTurk participants across two studies. Reliability was good to excellent (α = .87–.95). Validity wasn't separately assessed. A related but distinct version of the scale was used in a follow-up study reported in the web appendix.

Citation

Schlager, T., de Bellis, E., & Hoegg, J. (2020). How and When Weather Boosts Consumer Product Valuation. Journal of the Academy of Marketing Science, 48(4), 695–711.

Keywords