Product Need

What it measures

A direct, three-item check on how much a person currently feels they need a given product.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I can use this product.
• Thinking about the upcoming weeks, I need the product.
• I really need the product.

Citation

Schlager, T., de Bellis, E., & Hoegg, J. (2020). How and When Weather Boosts Consumer Product Valuation. Journal of the Academy of Marketing Science, 48(4), 695–711.

Keywords