Importance of Product Quantity in the Package (Minimizing)

What it measures

The mirror-image preference — buying exactly what's needed and no more — measured with four parallel items.

Response Format

9-point Likert (1=strongly disagree, 9=strongly agree)

Representative items

• Minimizing the product quantity inside the package so that I get just what I really need.
• Getting a product that looks like it offers just the right amount that I need.
• Buying a product package that holds only the amount that I really need.
• Buying just enough supply of a product so that it can be finished soon.

Citation

Sharma, N., & Romero, M. (2020). Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences. Journal of Advertising, 49(2), 165-184.

Keywords