This scale measures how healthy a person believes a particular food product to be. Van Kerckhove, De Bondt, and Geuens (2023) used it across five main studies (and further studies in the web appendix) examining how a product's surface appearance shapes perceptions of its health benefits.
9-point semantic differential (11-point in Study 1b)
Full scale items shown. Always cite the original source when using this scale in research.
Across the many studies in which it was used, the scale's alpha ranged from .82 to .92 (Van Kerckhove, De Bondt, and Geuens 2023, pp. 849, 856). Validity was not separately discussed. Though validated with food products, the items appear usable with beverages as well; a related three-item version has also been used to measure perceived indulgence.
Van Kerckhove, Anneleen, Caroline De Bondt, and Maggie Geuens (2023), "Products in Disguise: Communicating Product Benefits with Surface Mimicry," Journal of Consumer Research, 49 (5), 838-860.
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