Perceived Food Healthiness

Name: Perceived Food Healthiness
Creator: Van Kerckhove, A., De Bondt, C., & Geuens, M.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Healthiness of a Food Product

5 items 2023 α 0.82-0.92 (range across studies) Free Van Kerckhove, A., De Bondt, C., & Geuens, M.

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What it measures

This scale measures how healthy a person believes a particular food product to be. Van Kerckhove, De Bondt, and Geuens (2023) used it across five main studies (and further studies in the web appendix) examining how a product's surface appearance shapes perceptions of its health benefits.

Response Format

9-point semantic differential (11-point in Study 1b)

Representative items

unhealthy / healthy
bad for my body / good for my body

Citation

Van Kerckhove, Anneleen, Caroline De Bondt, and Maggie Geuens (2023), "Products in Disguise: Communicating Product Benefits with Surface Mimicry," Journal of Consumer Research, 49 (5), 838-860.

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Keywords

food healthinessnutrition perceptionpackagingproduct design

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