Measures how beautiful and visually appealing an object appears. Created by Wu et al. (2017) for use in a pretest to identify product stimuli varying in aesthetic appeal across multiple product categories. Although developed for products, the items are broadly applicable to a wide range of objects.
Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J. (2017). It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651–672.
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