Measures how beautiful and visually appealing an object appears. Created by Wu et al. (2017) for use in a pretest to identify product stimuli varying in aesthetic appeal across multiple product categories. Although developed for products, the items are broadly applicable to a wide range of objects.
7-point unipolar scale (not at all to very much)
Full scale items shown. Always cite the original source when using this scale in research.
Administered with the prompt: 'Please rate the [product pictured] on the following dimensions.' Alphas ranged from .92 to .97 across multiple product categories used in the pretest. Developed for product stimuli but items suit any visual object.
Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J. (2017). It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651–672.
Free access to 2455+ psychometric scales at PsychScales