Effort Appreciation for Producers

What it measures

Measures an individual's general tendency to notice, value, and feel greater appreciation for objects that required significant effort to create. A trait-level measure reflecting a general orientation toward effort and craftsmanship rather than a response to any specific producer or product.

Response format

7-point Likert (strongly disagree to strongly agree)

Scale items

• I notice when people work really hard to create something.
• I really appreciate it when somebody takes the time and effort to make something.
• I treasure something more when I know a lot of effort has gone into creating it.
• I have an appreciation for products that reflect a great deal of effort on the maker's part.
• I value something more when I know it took a lot of time and energy to produce.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Designed as a general trait measure rather than a product- or producer-specific one. Used in a pretest (n = 134) to assess its psychometric properties. Relevant in research on perceived effort, artisan products, and labour signalling effects on consumer valuation.

Recommended companion scales

Citation

Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J. (2017). It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651–672.

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