Effort Appreciation for Producers

What it measures

Measures an individual's general tendency to notice, value, and feel greater appreciation for objects that required significant effort to create. A trait-level measure reflecting a general orientation toward effort and craftsmanship rather than a response to any specific producer or product.

Representative items

• I notice when people work really hard to create something.
• I really appreciate it when somebody takes the time and effort to make something.
• I place greater value on objects when I know considerable effort went into making them.
• I appreciate products that reflect substantial effort on the maker's part.
• I value something more when it took significant time and energy to produce.

Citation

Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J. (2017). It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651–672.