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Ease of Use (Semantic Differential)

EOUSESDPerceived ease and simplicity of performing a specified activity
6 items 1994 α .90 Free Dabholkar, P.

What it measures

Six bipolar adjective pairs assess a person's beliefs about the time, effort, and complexity involved in performing a specified activity such as ordering at a restaurant or using a self-service technology.

Citation

Dabholkar, P. (1994). Incorporating choice into an attitudinal framework: Analyzing models of mental comparison processes. Journal of Consumer Research, 21(1), 100–118.

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