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Ease of Use (Likert — Thompson)

EOUSELTPerceived ease of learning and using a product
8 items 2005 α .93 Free Thompson, D. V., Hamilton, R. W., & Rust, R. T.

What it measures

Eight items assess how easily a person believes a product can be used and learned, covering trial-and-error exploration, memory demands, mental effort, clarity of interaction, and overall ease.

Citation

Thompson, D. V., Hamilton, R. W., & Rust, R. T. (2005). Feature fatigue: When product capabilities become too much of a good thing. Journal of Marketing Research, 42(4), 431–442.

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