Ease of Use (Likert — Thompson)

What it measures

Eight items assess how easily a person believes a product can be used and learned, covering trial-and-error exploration, memory demands, mental effort, clarity of interaction, and overall ease.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Exploring new features by trial and error
• Remembering use of commands
• Learning to use the product will be easy for me
• Tasks can be performed in a straightforward manner
• Interacting with the product will not require a lot of my mental effort
• My interaction with the product will be clear and understandable
• I think the product will be easy to use
• I think it will be easy to get the product to do what I want it to do

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Combined items from Chin, Diehl, and Norman (1988) and Davis, Bagozzi, and Warshaw (1989). Alphas .93–.95 across multiple studies. Applied to feature-rich consumer products (e.g., cameras, mobile phones).

Recommended companion scales

Citation

Thompson, D. V., Hamilton, R. W., & Rust, R. T. (2005). Feature fatigue: When product capabilities become too much of a good thing. Journal of Marketing Research, 42(4), 431–442.

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