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Website Design Clarity

WDCConsumer assessment of how clear, well-organised, and visually appealing a website's layout and navigation are
3 items 2005 α .85 Free Bart, Y., Shankar, V., Sultan, F., & Urban, G. L.

What it measures

Three items assess the layout clarity, ease of navigation, and visual appeal of a website. Originally labelled navigation and presentation, the scale focuses on how intuitively and attractively the site presents information.

Citation

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.

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