Website Design Clarity

What it measures

Three items assess the layout clarity, ease of navigation, and visual appeal of a website. Originally labelled navigation and presentation, the scale focuses on how intuitively and attractively the site presents information.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Overall layout of the site is clear.
• The process for browsing is clear.
• The site is visually appealing.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of several website subscales from Bart et al. (2005). Measurement model confirmed acceptable; discriminant validity supported. Note that item 3 (visual appeal) partially overlaps with aesthetic/visual appeal scales from other studies.

Recommended companion scales

Citation

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.

Keywords