Website Graphic Style Appeal

WGSAConsumer enjoyment of a website's visual look, feel, and graphic presentation

3 items 1994 α CR = 0.87-0.89 Free Baker, J., Grewal, D., & Parasuraman, A.

What it measures

Three items assess how much a user likes the visual look, feel, and graphic content of a specific website. Originally developed from store environment research and adapted for the online channel context.

Citation

Montoya-Weiss, M. M., Voss, G. B., & Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science, 31(4), 448–458.

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