Three items measure how visually attractive and aesthetically pleasing a consumer finds a specific website or catalogue. Originally a subscale of the Experiential Value Scale, capturing the aesthetic dimension of online/catalogue retail experiences.
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.
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