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Website Escapism Value

WEscVDegree to which shopping at a website or catalogue creates a sense of leaving one's ordinary world behind
3 items 2001 α CR = 0.79 Free Mathwick, C., Malhotra, N., & Rigdon, E.

What it measures

Three items capture the escapism dimension of online or catalogue shopping — the sense of immersion, absorption, and transportation away from everyday life that a particular website provides.

Citation

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.

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