Website Escapism Value

What it measures

Three items capture the escapism dimension of online or catalogue shopping — the sense of immersion, absorption, and transportation away from everyday life that a particular website provides.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Shopping from __________'s Internet site 'gets me away from it all.'
• Shopping from __________ makes me feel like I am in another world.
• I get so involved when I shop from __________ that I forget everything else.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Composite reliability of .79 reported (Cronbach alpha not stated separately). Originally a subscale of the Experiential Value Scale (EVS). Also applied to catalogue shopping and product search contexts. Blanks should be filled with the retailer name; 'Internet site' can be replaced with 'catalog' as appropriate. Included despite CR = .79 falling marginally below the conventional .80 threshold, on the basis of substantial scholarly use (440+ citations).

Recommended companion scales

Citation

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.

Keywords