Website Entertainment Value

What it measures

Three items measure how entertaining a consumer finds a particular website or catalogue, assessing whether the site is fun, energising, and focused on the customer experience beyond pure transactional efficiency.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I think __________'s Internet site is very entertaining.
• The enthusiasm of __________'s Internet site is catching; it picks me up.
• __________ doesn't sell products – it entertains me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha of .88; composite reliability of .91. Originally a subscale of the Experiential Value Scale (EVS). The scale was also applied to catalogue shopping contexts. Blanks should be filled with the retailer name; 'Internet site' can be replaced with 'catalog' as appropriate.

Recommended companion scales

Citation

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.

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