Three items measure how entertaining a consumer finds a particular website or catalogue, assessing whether the site is fun, energising, and focused on the customer experience beyond pure transactional efficiency.
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.
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