Three items assess whether a website provides community-oriented features — including user-generated content, philanthropic activity, and chat rooms — that allow customers to interact and share experiences.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.
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