Three sentence-completion items measure a consumer's overall trust in a website, covering general trust, believability of the site's information, and confidence in the site's recommendations.
7-point scale; likely high/low anchors
Full scale items shown. Always cite the original source when using this scale in research.
One of the Bart et al. (2005) website subscales. Items are stems requiring completion ('My overall trust in this site is . . .') — response anchors likely high/low or similar; verify exact anchors with the original article. Measurement model confirmed acceptable; discriminant validity supported.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.
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