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Website Overall Trust

WOTOverall level of trust, believability, and confidence a consumer places in a specific website
3 items 2005 α .91 Free Bart, Y., Shankar, V., Sultan, F., & Urban, G. L.

What it measures

Three sentence-completion items measure a consumer's overall trust in a website, covering general trust, believability of the site's information, and confidence in the site's recommendations.

Citation

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.

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